Amazon Product Launching Management
Amazon Launch can be a complex process that requires careful planning and optimization. It can be a powerful way to grow your business and reach new customers. It’s important to do your research, create an effective listing, and use marketing strategies to drive sales and increase visibility on the platform.
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5 PREREQUISTIONS TO SUCCESSFULLY LAUNCH YOUR PRODUCT ON AMAZON
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Amazon Product Launching is
Complicated
Let us take care of your product launching and ranking headaches, so you can focus on the things that matter most
Identify what
CUSTOMERS
If you neglect the sustainability aspect of your product launch and ranking, even the best product in the market can be a waste.
Time & Money can be Wasted
Stop spending money on PPC if you don’t have a proper strategy to launch and rank your product.
OUR AMAZON LAUNCHING PROCESS
ACCOUNT & MARKET EVALUATION
OPTIMIZE PRODUCT LISTING
LAUNCHING STRATEGY
TRACKING & REPORTING
ACCOUNT & MARKET EVALUATION
Step
1
ACCOUNT & MARKET EVALUATION
- First, we will assess the market for your product in order to determine its demand
- Our team will research your competitors and determine what we can do to beat them
- We will analyze how to market our product to our potential target audience
- We will identify any potential obstacles or challenges you may face
OPTIMIZE PRODUCT LISTING
Step
2
OPTIMIZE PRODUCT LISTING
- We will make sure that your title contains all relevant keywords.
- We will use detailed product descriptions with bullet points and keywords.
- We will ensure that all infographics are organized correctly and that high-quality images depict the product
- For better visibility, we will use your keywords in the title, bullet points, and description.
- We use Amazon’s A+ content as well as enhanced brand content to increase conversion rates.
LAUNCHING STRATEGY
Step
3
LAUNCHING STRATEGY
- To measure the launch’s success, we will develop a clear timeline, budget, and key performance indicators (KPIs).
- We will set clear and measurable goals for the launch
- We will outline the specific tactics and strategies that will be used to execute the launch
- We will establish a system for monitoring and analyzing the results of the launch
- If necessary, we will create a brand story and messaging that resonates with your target audience
TRACKING & REPORTING
Step
4
TRACKING & REPORTING
- We will define your key performance indicators (KPIs).
- We will use Amazon’s built-in reporting tools and third-party tools like Helium 10 to track our organic and sponsored keywords ranking.
- The key metrics will be tracked over time using a tracking spreadsheet.
- Feedback from customers will be monitored and analyzed.
- Identifying patterns and making data-driven decisions will be a regular part of our process to improve your product’s success in the future.
A QUALITY PRODUCT
BRANDING
LAUNCHING PLAN
OUR TRACK RECORD
No of Product Launched
1st Page Ranked Average
Avg No of Keywords Ranked
Free Report
Launch your Amazon products like a pro and watch your sales soar!
This FREE Report unveils the most effective strategies for launching your Amazon products to the top of search results and driving high-converting traffic to your listings.
- 3 critical pitfalls to avoid when launching your products on Amazon (these often-overlooked factors could derail your product launch and jeopardize your business success)
- Don't launch your Amazon products blind - avoid these hidden dangers and give your business a fighting chance (these traps could prevent you from reaching your target audience and undermine the profitability of your product launch)
- The untold secrets to a successful Amazon product launch (learn the insider strategies and tactics that can make or break your product launch, and take your business to the next level)
Discover how to launch your Amazon products like a pro – this free report reveals the expert tips and tricks that top sellers use to achieve maximum visibility and sales!
FREQUENTLY ASKED QUESTION
When budgeting for an Amazon product launch, allocate a budget that allows you to effectively promote your product and increase visibility. Consider expenses such as high-quality product photography and videography, Amazon advertising costs, Enhanced Brand Content, fulfillment and shipping, and product samples for influencers. Consult with experts for a more accurate budget estimate.
If you're using Fulfillment by Amazon (FBA), Amazon will handle returns, refunds, and customer complaints, so you don't need to worry about it. If not, handle returns, refunds, and customer complaints efficiently by having clear return policies, responding promptly and professionally to customer inquiries, and working to resolve issues quickly and to the customer's satisfaction. This will help maintain customer loyalty and improve customer satisfaction.
Track and measure the success of your Amazon product launch by monitoring sales, ranking, organic traffic, advertising metrics, reviews and ratings, customer feedback, and return and refund rates. This will help you identify areas of success and areas for improvement, allowing you to make data-driven decisions and optimize your product launch. The organic and sponsored keywords that we track are also tracked using third-party tools like Helium 10.
Use customer feedback and reviews to improve your product by identifying areas for improvement, then use this information to make changes to your product and optimize your listing. Also, use this feedback to communicate with your supplier and improve your next inventory accordingly. This will help increase sales by making sure your product meets customer expectations.
It's possible to re-launch a product on Amazon even if it's been started without a proper launch and experiencing ranking issues. A comprehensive re-launch plan should be in place including an analysis of the ranking issues, a strategy to address them, and clear goals and key performance indicators. Timing, resources, and budget should also be considered. Re-launching can improve visibility and sales but must be approached strategically and with data-driven decisions.
